T4: The coach's attitude sets the energy
[Hook 0–3s]
"Your kid's coach sets the mood of the entire session.
Most parents never notice."
[Explain 3–15s]
"Kids mirror the adult in charge."
"A tense coach makes tense players.
A calm, engaged coach makes players who take risks."
[Illustrate 15–28s · Story]
"I've watched the same group of nine-year-olds play sharp under one coach
and sloppy under another.
Same kids, same day."
[Teach 28–35s · Action]
"Before you judge your kid's effort, watch the coach's energy first."
[Overlays: stat/quote card not needed here, story carries it. Keep delivery conversational, not lecture-toned.]