T12: The lesson that shaped how Sia coaches
[Hook 0–3s — Sia's own words. One approved angle: "I've worked inside closed systems before. Here's what they taught me about what kids actually need."]
[Explain 3–15s]
[Sia's own words: the lesson, mistake, or transformation that changed how he operates — big or small]
[Illustrate 15–28s · Story]
[Sia's own words: the specific moment — where he was, where he's at, where he's headed]
[Teach 28–35s · Conclusion]
"That's why every kid at Apex gets development first."
[Reframed per the Jul 22 call: the "one season almost pushed me out" hook is scrapped — not true, Sia vetoed it. Run as a loose Q&A on camera, cut the strongest 25s in post. If Sia has a couple of stories, shoot them all as separate takes. "Closed systems" is the approved phrasing — never name clubs / BC Soccer / Canada Soccer.]