T12: Sia's origin story
[Hook 0–3s]
"I coach the way I do because of one season that almost
pushed me out of soccer completely."
[Explain 3–15s]
[Sia's own words: what that season was, the coach or moment that shaped it]
[Illustrate 15–28s · Story]
[Sia's own words: the specific moment or decision that changed his coaching philosophy]
[Teach 28–35s · Conclusion]
"That's why every kid at Apex gets development first.
I know what the other way costs."
[Shoot notes: this is the one piece that needs Sia's real story, not a written line — run it as a loose Q&A on camera, then cut the strongest 25 seconds in post rather than reading a script. Flag on today's call so Sia knows to come with the story in mind.]