C10: Club program vs Apex: a week in the life
[Hook (text overlay, 0–2s)]
"What does your kid's week actually look like?"
[Typical Club 1] "One training."
[Apex 1] "Skill session Monday."
[Typical Club 2] "One game.
See you next week."
[Apex 2] "Video review Wednesday."
[Typical Club 3] "That's really all we've got time for."
[Apex 3] "Then the game, with a plan behind it."
[Teach (Sia to camera)]
"A game a week doesn't build a player.
A plan does."
[Shoot notes: 3 back-and-forth exchanges, both sides delivered straight to camera, no props needed — keep it plain so the words carry it.]